Implementing Strategic Initiatives

摘要

The case study will examine how one organization in the extremely high-pressured, competitive automotive industry used the process of defining and communicating their strategic initiatives to help refocus the business and ultimately change the corporate culture to promote empowerment and participation. Using unique methods and through redesigning performance systems, the organization insured that every member at every level not only understood the strategic initiatives and their importance to the organization's survival, but knew what their role was in achieving these initiatives and how their performance, every day impacted the achievement of those initiatives.