Scale Development for Institutional Perception Management Components Using Spss Software

摘要

The aim of this study is to develop a valid and reliable attitude scale in order to identify the attitudes on perception management with regard to the institutional perception management components. The scale development process was conducted with a total number of 969 participants among the students from TRNC, TR and foreign students. In the scale development phase, the existing attitude scales were reviewed and the professionals were consulted concerning the established items. The scale developed in the likert type was tested in terms of validity and reliability. As a result of Confirmatory Factor Analysis, the scale was comprised of 33 items and 6 dimensions. The scale is structured with 6 factors and the content and nature of items under factors were organised as quality image, programme, sports, general view and infrastructure, accommodation and nutrition. The Stratified Cronbach a value of the scale was generated as 0.99. This coefficient is at the acceptable level for whole scale indicating that the scale has internal consistency reliability. Consequently, this scale can be considered as valid and reliable that can be used in the identification of attitudes towards institutional perception management.