Construction of Trust-based Performance Evaluation Model for Farmer Cooperatives

摘要

The role of cooperatives in agricultural and rural economic development has not yet been fully realized, resulting in a relatively low level of performance, and the relatively low level of internal trust in cooperatives is one of the key factors influencing these issues. Farmer cooperatives essentially belong to enterprises. This paper attempts to expand the full contract model and explicit contract model, import the implicit contract model based on trust, and discuss the performance evaluation model under the conditions of separating trust and opportunism costs.