The Research on the AI Potential Application in Exhibition and Conference Communication

摘要

This paper will predict the future of AI application in exhibition and conference communication and give advice on how practitioners in China can use AI to carry out their work. AI brings the industry of exhibition and conference both impact and change which includes supporting AI recommendations for clients to enhance precision marketing, simplifying user interface to enhance the experience, providing pre-calculating services for the organizers to improve on-site service quality and promoting the protection and utilization of data. These specific applications will help the continuous innovation of exhibition and conference companies and professionals. It will also effectively contribute to sustainable development for domestic industry.