Financial Analysis of Enterprises under Harvard Framework: A Comparative Study of Three Real Estate Companies

摘要

As a new financial analysis method, Harvard Analysis Framework is quite different from the traditional financial analysis method. It mainly investigates enterprises from four aspects: strategic analysis, financial analysis, accounting analysis and Prospect analysis. Traditional financial analysis mostly reflects the financial situation and operating results, and uses financial data to analyze the production and operation of enterprises. Harvard analysis uses the combination of non-accounting factors and accounting factors to better understand the actual operating environment and state of enterprises, and comprehensively reflects the real situation of the factors affecting the operation of enterprises. Using Harvard analysis framework, this paper takes three well-known real estate companies as examples, and puts forward suggestions for the future development of similar enterprises.