This research aims to describe media-social based Islamic philantrophy communities' efforts in supporting an awarenes of social philantrophy, a form of community program to gather and distribute donation by philantrophists and examine ways of communities to build trust and credibilities. This research implemented descriptive qualitative approach. The data were gathered from documentation, observation and interview. The object of the research covered Sedekah Rombongan, Laskar Sedekah, and Sedekah Kreatif Edukatif as the social media based philantrophy communities. The data analysis was presented in a descriptive way starting from direct presentations from the respondents, writing, and direct observation. Data analysis process was started by reviewing all data from predetermined resources. The result shows that the social media based philantrophy communities support an awareness of social philantrophy in Indonesia creatively by optimizing social media as the basis to gather donation from the philantrophists. This model has been implemented by Sedekah Rombongan, Laskar Sedekah, and Sedekah Kreatif Edukatif through their efforts in constructing health, social and education service program in a creative way. Futhermore, their efforts in developing public philanthropy awareness are done by posting latest news of activities, program planning and report in their website and social media. To evaluate the success, these communities refer to two aspects, firstly the number of donation through financial support, charity of goods, and active involvement in the programs, secondly the number of supports to islamic philanhtropy communities in the form of responses such as 'like', 'comment', and 'share' to the posted information.
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