The Habit of Taking Jamu by Brata Pesisir Community in Pamekasan Madura

摘要

This study discusses the preservation of Ajhemo Tradition among the people of Branta Pesisir, Pamekasan, Madura. Ajhemo, another term for drinking herbal medicine, is a traditional medical practice that has been existing for generations. This prevailing habit cannot be separated from the socialization carried out by parents in explaining the importance of maintaining health from an early age. In the socialization the parents use proverbial sayings which contain the knowledge of local tradition medicine. Therefore, understanding the health concept of a local community cannot ignore their oral traditions. This study uses ethnographic methods to understand how people interact and collaborate by observing their daily social activities that are constantly changing. Changes in the behavior of the community, either intentional or unintentional, can lead to changes in various aspects of culture. Therefore, it is necessary to conduct observation, interview and document analysis in order to record people's communication and behavior in certain social backgrounds. The preservation of Ajhemo among Branta Pesisir community is due to the functioning of several cultural elements, including oral tradition, family and religion. The three elements of culture contribute to each other in establishing dialectic relations. Ajhemo survival in the local community serves as a Madurese cultural identity. Therefore, Ajhemo as part of traditional health services needs to be developed more massively.