The Proposal and Application of the Research Framework of Enterprise MA Goodwill Risk - Taking the Media Industry as an Example

摘要

In the past ten years, the mergers and acquisitions of Chinese enterprises have entered a period of high tide. The high valuation and high-value mergers and acquisitions have produced huge goodwill. The goodwill faces potential impairment risks, which has a very negative impact on the company's future performance. However, most listed companies currently prefer not to accrue or reduce the impairment of goodwill. At the same time, due to the inherent light asset characteristics of the media industry, the risk of income is high, and the issue of goodwill is particularly prominent. Therefore, this paper attempts to analyze the existence of goodwill risk points from the case of the media industry merger and acquisition failure, the case of Guangdong Media's acquisition of Xianglili Media. From the perspective of solving practical problems, the research framework of goodwill risk in enterprise mergers and acquisitions is proposed, and the process framework of forecasting and identifying, evaluating and analyzing, controlling and coping with the goodwill risk in the capital market is rationally designed. The research results show that this analysis framework is applicable to most enterprises, and it has strong operability. It is of great significance to deal with the prevention and prevention of goodwill impairment risk. It is hoped that in the future, the risk of goodwill will attract more attention, and enterprises can better avoid the risk of goodwill and make the capital market develop healthily.