This paper focuses on the principles of successful interaction of project management in steering and leading creative projects and endeavours. Creative economy and all its prerequisites opened the world of immense opportunities for many businesses and enabled open-minded entrepreneurs to implement their ideas without limits. Nevertheless, even in the creative industries, strict application of management principles is required in order for the financial success and growth to be achieved. In this paper, we study and scrutinize various entrepreneurial approaches and project management techniques in steering leading creative projects. Our results demonstrate that creativity enhances the success of business projects provided that they are properly managed and controlled.
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