Public Interest in Automatic Teller Machine (ATM) in Lembaga Perkreditan Desa (LPD)

摘要

This study aims to determine society interest in Automatic Teller Machines (ATMs) in the Lembaga Perkreditan Desa (LPD) in Bali in terms of Theory of Planned Behavior (TPB). The design in this study uses a quantitative descriptive method. The data obtained from the questionnaire and then processed and described so as to get results that are related to how the community's interest if LPD in Bali provides services in the form of automatic teller machines (ATMs). The instrument in this study used a questionnaire with a Likert scale, before using the questionnaire the validity and reliability tests were first performed. The population in this study were LPD customers in Bali, in this study taking from 32 LPDs in the Ubud district. Samples were taken using the Non-Probability Sampling technique with the Accidental Sampling method. From 32 LPD researchers took 10 samples in each LPD, so the total sample in this study was 320. The results of the study showed that the score given by LPD customers was in the category of strongly agree this shows that the customer's interest in LPD ATMs in Bali is very high. The Personal Attitude dimension is in the category of strongly agree, so the services they need can be fulfilled, for the norm/subjective norms in the category of agree this shows that if there is an ATM LPD then they will advise others to save and use the LPD ATM, while the Perceived Behavioral Control dimension is in the strongly agree category stating that if there is an LPD ATM it will be more practical to make cash withdrawals.