Analysis of The Effect of The Commodification Sotis Woven Fabric on Hotel Occupancy Rates (Case Study on Local Hotel Brand - Hotels Sotis Kupang)

摘要

Commodification of Sotis woven fabric is a transformation of function (X1) from sacred to secular and private has become public. Woven cloth that used to be only owned by certain groups and only used in traditional ceremonial/ritual activities, changes so that it can be owned by everyone and can be enjoyed by anyone. This transformation process (X2) is also supported by media and technology which are very important in the commodification of Sotis woven fabrics. Furthermore, there are commercial activities, this is because Sotis woven has been commodified into something that has regional artistic significance plus economic significance. This study looks at the relationship of commodification of Sotis woven fabric to tourist occupancy at the Sotis Hotel in Kupang. The method used is a quantitative method with the type of causal associative research.