A Study on Tourism Development of Intangible Cultural Heritage in Shiyan City

摘要

Intangible cultural heritage is an important tourism resource, and tourism development is an effective way to protect and inherit intangible cultural heritage. Based on literature review and field investigations, it is found that Shiyan city enjoys rich history and culture, with particularly profound intangible cultural heritage resources. However, intangible cultural heritage tourism is still underdeveloped, and relevant theoretical research is also rare. Studies have shown that the current intangible cultural heritage tourism in Shiyan City is insufficient in many aspects such as planning and development, publicity and promotion, and protection and inheritance. Therefore, in combination with local realities, this paper proposes such countermeasures as scientific planning, rational development, creating an atmosphere, strengthening publicity, attaching importance to protection, and strengthening inheritance, with a view to promoting the protection and sustainable development of the intangible cultural heritage in Shiyan city.