How Customers Continue to Use Digital Innovation on e-Commerce Platforms?

摘要

This study describes how the users of e-commerce tend to re-use the platforms in consideration of digital innovation. Several factors that influence the continuity of the user's intention towards digital innovation in e-commerce platform are described. Primary data were obtained by distributing questionnaires to respondents who meet the criteria. The population of the study are the active users of e-commerce application. This study found that several factors, such as perceived system quality, perceived radicalness, expectarion fulfillment, skepticism, slowness of adaptation, social influence, trust, and satisfaction are considered by users to re-use the e-commerce platforms.