Whether e-WOM is Important to Increase Re-Visit Intention on West Sumatera's Attraction?

摘要

Social media is the choice of business owners as a promotional media. Sometimes, customer posts and tag the place of business in their social media are reposted as a form of customer engagement. The business owner hopes, it will make customers revisit, besides its apart of promotion for other potential customers. This also happens to some tourist destination to attract revisit intention. This research will discuss about the role of tourist attraction towards revisit intention directly and the role of tourist attraction towards revisit intention through e-WOM. In this research was conducted in several tourist destinations in West Sumatra and involve 500 respondents selected by accidental sampling. Data processing is performed using Smart PLS 3.2.8. The results of this study indicate that natural and artificial attraction directly have a significant effect on revisit intention, but natural attraction has a significant negative effect on revisit intention through e-WOM and artificial attraction has no significant effect on revisit intention through e-WOM.