Research on the Influencing Factors of Sales in Online Accommodation Market under Sharing Economy

摘要

With the continuous improvement of information technology, the sharing economy has emerged, and has achieved tremendous development results. This study took xiaozhu.com as an example and studied from the following three perspectives: host attributes, customer attributes, and interaction attributes between landlords and customers. The study kept the price within a certain range and analyzed the impact of the above attributes on the sales volume of the listing with the regression analysis method to analyze the data crawled online. The results of the study indicate that the sales of a listing are not only positively correlated with the length of the customer's comments, but also have a positive correlation with the interaction attributes of the landlord and the customer.