Compulsive Consumption in the Consumer Journey: Synthesis and a Research Agenda

摘要

Compulsive consumption is a phenomenon that has been studied from different perspectives and with different constructs such as impulsive buying,compulsive buying,and shopping addiction.Even though many facets of this phenomenon is explored in literature,little research has been dedicated to investigating how compulsiveness appears in the buying process,as most of the studies focused on the buying act.One interesting framework is the consumer journey that divides the buying process into three main phases: pre purchase,purchase,and post purchase.This theoretical article aims to identify and present the main topics discussed compulsiveness in the consumer journey,and propose a research agenda with topics that need to be further developed in this relevant topic.