Princesses Eat Cupcakes and Ninjas Eat Pizza: A Quantitative Content Analysis of Food Messages in Children's Toy Tied Media

摘要

While much research explores junk food advertisements as a causal mechanism for the correlation between increased media consumption and increased BMI in children,very little research focuses on the food messages present in children's media itself.We focus our attention on toy tied media because of observed differences in how food is portrayed in toys that are marketed to girls compared to toys that are marketed to boys.Our overarching research question is,"What types of food and beverages are represented in children's toy tied media?"We are also interested in how the frequency of depictions of sweets,fast food,vegetables,and general food vary by the target audience's gender and age and by the media's format and funding source.