Online Health Information Seeking Behavior and Its Consequences on Health Seekers’Post Search Behavior

摘要

This study examines the online health information seeking behavior and its consequences on health seeker's post search behavior, and the research questions are: 1.Do desire to search for health information online, frequency of past online Health Information Seeking Behavior(HISB), perceived benefit of online HISB influence behavioral intention? 2.Does the intention to search for health information online motivate an individual to consult a physician, or self-treat, and/or share the searched information with others for a health condition? 3.Does intention for online HISB mediate an individual's behavior to share the discovered information with others?