Electric Vehicle Adoption Behavior: Synthesizing the Technology Readiness Index with Environmentalism Values and Instrumental Attributes

摘要

1.What are the predictors of EV adoption? 2.Is environmentalism a strong predictor of willingness to adopt an EV, as reported in previous studies? Should marketers, when promoting this product, use this factor as a segmentation element? 3.Can the TRI scale extend our understanding of EV adoption behavior when synthesized with environmentalism and instrumental attributes? Data was collected randomly by distributing the hard copies of the questionnaires in city centers and shopping areas of three cities in the South West of the United Kingdom: Bath, Bristol and Cardiff.Respondents were chosen completely on the random basis to complete the questionnaires;they had the option to withdraw at any time.We set a filtering question in the questionnaire asking respondent if they possess a driving license;we excluded the respondents who were not qualified to drive a car.This process has yielded 184 completed questionnaires.