Study on the Ecological Evolution and Growth Mechanism of the Brand

摘要

The theory of the brand rose to the idea of life body, and then proposed the ecological brand system research which gradually appears, while the relevant research is limited. On the basis of predecessors' research, this paper summarizes the ecological evolution and systematic characteristics of the brand, extending to summarize the several class characteristics of the brand, and discussing the principle mechanism of the ecology evolution of brand and its growth momentum based on these characteristics. It helps to respect the ecological and systematic rules in the process of brand construction and provide useful reference for brand operation and management.