Analysis on Development of Folk Culture Industry

摘要

Henan has a long history and rich folk culture resources and diversified folk culture forms. At present, Henan does not make enough efforts to produce and develop folk culture resources. The development of folk culture industry is at initial stage. Problems such as not obvious brand advantage of folklore products, small industry scale and relatively low transformation rate of resources and lack of innovation and talents are prominent. In order to realize sound development of Henan folk culture industry, it is suggested to integrate available resources to build and develop Henan folk culture industry, use advanced cultural development strategy, implement brand driving strategy and create creative industry of folk culture, construct market of folk culture industry as well as excavate innovative approach to promote development of folk culture.