From 'Overnight Fame' to 'Being Worth Teaching': 'Idol Cultivation': a New Narrative Mode of Talent Show

摘要

As the focus in the layout of self-made content on the Internet, network variety shows are different from traditional TV variety shows in the aspects of production logic and application scenarios, which makes them burst out more possibilities in content production, marketing and promotion. Compared with the traditional talent shows, the network talent shows with the narrative mode of "idol cultivation" focus on the process of "cultivation" and actively create star idols in line with the mainstream values, so as to realize the successful transformation of core values from "overnight fame" to "being worth teaching". According to the value and law of content production endowed by the Internet era, this new narrative mode not only facilitates the deep involvement of the audience in the program, but also cultivates a new type of talent show suitable for the characteristics of the Internet era based on the changes of the programming and broadcasting carrier.