Mass Culture and Mass Addressee Through Stylistic Mirror of Allusion in Modern Mass Media

摘要

The article offers a brief analysis of mass media authors and their collective address interaction. Issues relating to the essential features of journalists discourse strategies and the pains, taken by mass media in an attempt to persuade the address group and to move them to action, are touched upon. That includes a spotlight on factors that are instrumental in cementing received data in the readers' collective mind and changing their attitudes and behavior. As British newspaper texts analysis showed, such stylistic figure as allusion to facts of mass culture serves to depict the collective reader and is among the language means that allow a journalist to cooperate and stay in tune with mass reader, thus molding the way they communicate.