On the Influence of 'Bauhaus Centenary' in China from Online Public Opinion of 2018-2019

摘要

Taking "Bauhaus centenary" as the research object, this paper aims to look at the influence of Bauhaus and the public attitude towards Bauhaus in today's China. Taking the "YQT" as the research tool for the Internet information capture and AI analysis, the relevant network data of the past two years and the whole network analysis reports are obtained. The research mainly consists of two parts, the first is reanalysis of the AI analysis reports including the information amount, regional distribution, key words, hot information; and the second is the content analyzed manually of "2019 Bauhaus 100". Combining the data of the two parts the research reaches the conclusions. It is found that Bauhaus has a limited influence on the Chinese public, with focus on the professional design group and high-end brands in household products. While in other areas, it mostly appears as props or background. The discussion of Bauhaus in the academic circle of design is limited to outdated topics, lacking in the expansion of breadth and the excavation of depth, which has the tendency of ossifying Bauhaus. Another tendency brought is alienating of Bauhaus in business, due to preference to show brands' high-level and nobility in the name of Bauhaus.