Analysis of the Impact of Big Data on Enterprise Decision Making

摘要

The emergence and development of big data have important influence on the decision-making of enterprises. This paper analyzes the important impact of large data on enterprise decision-making from the aspects of decision-making basis, decision-making maker, decision-making power allocation, decision-making process, decision environment and so on. After that, this article also analyzes the countermeasures that the enterprise should take, and proposes that the enterprise need to accelerate the improvement and adjustment in the aspects of enterprise culture, data management, data technology and tools research and development, seize the opportunity given by the big data, and continue to improve its competitiveness so that it can gain an invincible position in the fierce market competition.