Application of Flipped Classroom in the Teaching of Business English Translation - A Case Analysis on Chengdu Neusoft University

摘要

As a core course of Business English major, Business English Translation has been playing a significant role in cultivating talents on Business English Translation. Flipped Classroom, anew teaching mode, focusing on students' independent learning has changed the traditional teaching mode. This article studied the application of flipped classroom in the teaching of business English translation, the result of which showing that it can solve the current problems the teaching of business English translation faces to a great extent Introduction In 2013, the China-Europe Block Train began operation, which set up a bridge between the land of Europe and Chengdu and even the western region of China. It also provided support for Chengdu to construct export production base for the European market and Europe trade hub [1]; The China-Europe Block Train fundamentally breaks the export-oriented economy relying on port in the western region development, and turns the western inland geographical disadvantage for the exportation into the advantage of cutting-edge European main position [2], which will greatly improve the investment environment in Chengdu for the European market, and greatly enhance competitive ability of products exporting to Europe. It marked that Chengdu had integrated into the "the belt and road" all the way. Growing business and trade exchanges has put forward higher request on the common language of mutual communication namely business English, Therefore great demand of business translation talents has generated. Accordingly the cultivation of high quality business English translation talents is an important guarantee for the communication between Chengdu and the outside world. Under this background, the Applied Foreign Languages Department of Chengdu Neusoft Institute undertook the important task to output translation talents for Chengdu and the entire western area and set up business English major. As the core curriculum of higher-grade of business English major, based on the English-Chinese translation theories, with the text of finance, business, economy and trade as corpus, business English translation course is a necessary course to cultivate professionals of high quality business English translation and aims at making the students fully understand English and Chinese languages with financial, business, trade and other aspects of professional knowledge. The paper intends to explore how to improve the teaching quality of undergraduate business English translation.