Goal: Since the 2019 Basketball world cup for males and 2022 Winter Olympics are going to be hold in China, we might have an intense period of major sporting events in the next 10 years. It can be deemed as a challenge and chance for sports industry of China. However, we have to further analyze how to promote the sports industry development, improve the sporty consumption habits, and broaden marketing channel based on social media in this internet era. Result: The sports industry and social media are tied together, and the function of social media will be highlighted when the sporty information is being facilitated. Therefore, in the era when informationization is developing fast, we have to promote the development of social media. Conclusion: The government should take advantage of the opportunity of internet to strengthen the idea of national fitness and healthy sport activities, invest money on sporty field, family activities so as to encourage the public to carry out sporty activities. In the meanwhile, we have to positively respond to the government policies, and adopt social media as a communication means to promote and attract people from various fields to improve the consumer awareness of the sporty field.
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