Forecasting tourist behavior of asiatique the riverfront for strategic marketing planning

摘要

This paper focused on using insights tourist data of the popular destination. Researchers chose Asiatique The Riverfront one of the top landmark in Bangkok, to be the example for the research. The method used to reckon is "Instagram" which has a feature call "Location". Researchers used this function to research, calculate and predict the insights of population that visit in each day. By researching the one-year dataset from 20 January 2017 to 20 January 2018. The result came out that the main demographic group of visitors is single female office worker and the special event organized by Asiatique has highly affected the increasing numbers of visitors.