Improving competitiveness of small medium Batik printing industry on quality productivity using value chain benchmarking (Case study SME X, SME Y SME Z)

摘要

Batik printing is made by way of night printing as well as conventional batik & through the dyeing process like batik making in general. One of the areas that support the batik industry in Karisidenan Surakarta is Kliwonan Village, Masaran District, Sragen. Masaran district is known as one of batik centers originated from batik workers in Laweyan Solo area from Masaran, they considered that it would be more economical to produce batik in their village which is Masaran Sragen because it is impossible to do production from upstream to downstream in Solo. SME X is one of SME batik in Kliwonan Village, Masaran, Sragen which has been able to produce batik printing with sales coverage to national. One of the key SME X in selling its products is by participating in various national & international exhibitions that are able to catapult its name. SME Y & SME Z are also SMEs in Kliwonan Village, Masaran, Sragen producing batik printing. From the observations made there are several problems that must be fixed in SME Y & SME Z. The production process is delayed from schedule, maintenance of used equipment, procedures for batik workmanship, supervision of operators as well as unknown SMEY & SMEZ products are the problems found. The purpose of this research is to improve the primary activity in SME Y & Z value chain on batik prioting product by benchmarking to small & medium scale industries (SME) X which have better competence.