Content Analysis Twitter Usage By Governor Candidates of West Java 2018: Content Analysis Tweet Categories and Feedback Character of Governor Candidates of West Java from 15 February - 15 April 2018

摘要

This study is motivated by author's interest in political communication activity which recently happens on social media, one of which is Twitter. Social media has grown to become one of the most popular media today, and also become one of the most popular platforms for political communication. Political communication that happens on Twitter is a two way communication. Which means communicator can see the feedback from the audience, thus, gives politician a new way to communicate with them. According to professionalization campaign, political communication focuses only on delivering political related messages, which is assumed to be interesting for audience. Therefore, audience will also give positive feedback toward all political related messages shared. During the era of social media, especially Twitter, politicians have more variation of content to be shared or tweeted. The question is, do political communication have same pattern with political communication described by professionalization campaign approach? Even further, how should politicians use the possibility to see and evaluate all feedback from audience? This study will focuses on Governor Candidate of West Java tweet and the feedback given by audience.