Identity of Women as Informal Leader to Innovation: Study at Fifgroup

摘要

Growth and development of organizations through innovation and improvement basically require the involvement of all members of the organization including women. The fact that the development of the organization is dominated by men when the contribution of women also cannot be underestimated. The gender concept according to UNESCO, gender roles and relationships is dynamic because it is strongly influenced by context, time, and change. Changes are included in the type of work as well as the person doing the work, in the case of a person who has the capability of doing a job and contributing to change, the development of the company ideally has equal opportunities both men and women whether from economics, education, position or as an innovator. Women can prove and contribute to the development of the organization through innovations whose members consist of men and women regardless of sexual domination. This study was conducted in FIFGROUP in April - May 2018 during the competition period of ideas for personal idea category with the total number of innovation titles 5803 and 1302 titles of innovation contributed by women, in this case, the contribution of women reached 28%. The method used in this study is the quantitative method of FIFGROUP Innovation Award 2018 submission project period. Benefits expected to know the effect that women can contribute to innovation are through gender, education level, employee level. Practical implications for knowing the role of women as informal in innovation while for communication science to know the correlation of organizational communication to women, opportunities and innovation.