Generated Function of Meme In Online Conversation

摘要

Meme digital content has becomes widely copied, imitated, and deployed by a lot of people through the Internet. WhatsApp messenger group became one of the instruments to spread of the meme. This study aims to understand the form and function of meme in WhatsApp messenger group conversations. This study is a qualitative study, using a grounded strategy approach. The results showed that there are three types of memes that are being used, that is text, image, and video. All three are presented in variety different forms. Of the different forms there are two functions that generate memes in conversation, which is the decoy and instrumental function.