The Teaching Reform of Course Practice of 'Enterprise Image' Based on New Media Application

摘要

This paper is oriented by advertising design characteristics under new media application, and focuses on students' training of innovative ability and practice ability, studies how to make the " Enterprise Image " course meet the new requirements of the television, mobile phone and other emerging media on design idea, expression forms, media, and objects, and brings new media communications and applications into teaching, explores how to make full use of design laboratory resources and out-of-school practice base resources, builds course system and teaching system which are centered on the new media application.