Reflections on the Teaching of Packaging Design Based on Brand Strategy

摘要

This paper analyzes the relationship between brand and packaging based on brand strategy, and analyzes the principles of packaging design adapted to the development of the market. In the process of packaging design teaching practice, the students are guided to establish brand awareness, on the basis of the brand strategy, the author puts forward the corresponding teaching strategies. It is of great significance to achieve the goal of packaging design teaching effectively through the cultivation of the students' brand awareness, the actual combat ability of packaging and packaging market.