Research on the Opportunity Window Mechanism of Enterprise's Position Transition under the Embedded Context - A Case Study of BYD

摘要

This article takes BYD as an example to study the mechanism of the timing window of the enterprise's potential transition under the embedded scenario. Companies use their own within the international electric car industry network which close to the huge domestic market advantageous market position, seize the domestic consumption upgrade market timing window, through the integration of Industrial chain resources, expanding production to improve enterprise's market potential; Companies use battery industry in the network manufacturing technical level, cognitive lithium battery technology breakthrough time window, through the transplanted cells and mobile technology research and development experience, improve enterprise in the electric car industry technology. Network enterprise potential, therefore, this paper argues that industry by the market, the market potential, technical level and technical potential, enterprises in the industry network potential with time window is adaptive dynamic adjustment mechanism.