In recent days, the low identification degree of regional agricultural products leads to the common phenomenon of low market recognition and low perceived ability of consumers, together making it hard to establish regional brand. Through investigation and analysis, this paper establishes the regional brand construction model of agricultural products, verifies the geological characteristics, humanity history, government, association, enterprise and peasant households as well as other factors in the model with the regional brand construction process of Jilin Rice as an example, and then put forward suggestions for the regional brand development of agricultural products under the background of internet.
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