Study on Pricing Decisions of Cold-chain Logistics under Imperfectly Competitive Market

摘要

Cold-chain logistics exists throughout people's daily life. Numerous cold-chain logistics enterprises continuously look for methods of cost reduction and profit increase costs in business process. Pricing is the most important part involving each enterprise which participates in the whole process of distribution supply chain. Based on Stackelberg Game Theory, this paper introduced the fourth party logistics as the service provider of cold-chain logistics and studied retailer and the fourth party logistics' pricing strategies. Results show that cold-chain supply chain with centralized decision-making earns more profits than non-cooperative game decentralized decision-making. Example results have proved the effectiveness of the conclusion.