Research on the Mainstream Media Presentation of AIDS in the Framework of the Theory

摘要

In the area of health, AIDS has become an important problem that the whole society faces and the mass media should shoulder the social responsibility of disseminating health information. In this paper, let we take the mainstream media "People's Daily" as an example. With AIDS-related reports as the object of study, we found how the mainstream media in China reported on AIDS in the framework of the theory. The study found that the mainstream of AIDS in the media showed the following characteristics: the outbreak of the epidemic and the concern of the imbalance; concerns about the political color of AIDS; professional health reports and humanistic care disorders; AIDS sufferers "lost"; stealth discrimination.