Research on Business Model Innovation of Automobile Dealers from the Perspective of Value Creation

摘要

The aim of this article is to study how the current era marketing environment affects the purchase behavior of car consumers and how to change the business model innovation of car Dealerships. In this paper, we first study the content of the business model of the automobile dealers through a literature survey and a field research, and analyze the reasons why car dealers implement business model innovation in the current era of the Internet, then proposes the suggestions for auto dealers on the innovation of business models, which is the innovation part of this article and will help to improve the competitiveness of auto dealers.