Increasing Organization Performance Through Competitive Advantage of Private University in Medan

摘要

There is increment number of students who finished Senior High School in Medan every year. With this reason, private universities are encourage to compete amongs them to attract new students to register. Therefore each of them must have a competitive advantage to become known by potential students and win the competition. This competitive advantage can be built with service differentiation and knowledge management. The purpose of the research in longrun is to develop quality of education of Private Universities in Medan. The management of the institution will get important information to build Strategic Planning and Operational Planning of Higher Education Institutions. The competitive advantage of each Private university could be different one another but in this research will give insight on how using internal resources such as service differentiation and knowledge management will be benefitting the management. By maintaining their competitive advantage will increase the organization performance and will be shown by the result of National Accreditation Body of Higher Education in Indonesia ( BAN-PT). The research is located in Medan, North Sumatera, with 100 respondents than to choose Head of program studies from 11 universities in Medan. The criteria of universities in the research is universities with relative stabile and growing number of students each year. By using proportional Cluster Random sampling, the researcher will choose the respondent proportionally. The research will also be using Inferential in the data analysis. The analysis model is using path analysis by SPSS.