Research on mergers and acquisitions of the international hotel group -Take Marriott M A Starwood as an example

摘要

The global hotel industry has begun to expand with mergers and acquisitions as its main form since the 20th century. M&A has become an extremely important way for international hotel groups to expand their scale and increase their competitiveness. This document analyzes the main motivations for the acquisition of Starwood by Marriott, discusses the challenges and difficulties faced by Marriott and Starwood in the process of rebranding and brand integration, and proposes future rebranding and brand integration ideas.