A Research on Practical Teaching Model Innovation of the Marketing Major in Applied Undergraduate Universities

摘要

Under the new situation, enterprise marketing has to face internationalization and digitization. Therefore, society requires that marketing professionals must be equipped with an international vision, digital technology, innovative consciousness and practical ability. Based on the author's learning and teaching experience, this paper firstly analyzed the demand of marketing talents in enterprises, and then discussed the existing problems in practical teaching of the marketing major in applied undergraduate universities. Finally, this article proposed fresh attempts for the practical teaching innovation of the marketing major.