Research on the Development of Rural E-commerce in 'One Village One Product' of Shaanxi Province

摘要

Agriculture in China has always been in a basic strategic position in the social and economic development, so developing modern agriculture and building agricultural products brand at the same time will undoubtedly promote the development of agriculture and the competitiveness of agriculture in the international arena. Based on the analysis of the development of one village one product in Shaanxi province, this paper puts forward the bottleneck of developing one village one product rural e-commerce in Shaanxi Province, and explores the way of combining one village one product modern characteristic agriculture with rural e-commerce suitable for the development of Shaanxi Province.