Social class, happiness and environmentally friendly behavior

摘要

Based on the 2013 data of Chinese General Social Survey (CGSS), this paper analyzes the impact of subjective social class on environmental friendly behavior, and introduces the intermediary variable of the sense of happiness to explain the mechanism of the influence of subjective social stratum on environmentally friendly behavior. The result shows that social class positively affects pro-environmental behaviors, not only the environmentally friendly behaviors that are in the public domain but also that are in the private sector; Happiness has a positive influence on the environment friendly behavior in private domain, but a negative influence on the environment friendly behavior in public domain. Moreover, happiness plays a partial mediating role in the influence of social class on environment-friendly behavior, namely, social class influences environmental friendly behavior by positively influencing happiness.