The core industries have similar product form and value orientation, sports industry and cultural industry are mutually dependent and complement each other. This shows a convergence mechanism for the two. It proposes the strategies for the convergence that each give full play to his strong point as well as draw success experience from each other; the establishment of coordination mechanisms, deepen the reform of regulation system, in the healthy development of fusion; focus on promoting the development of sports industry culture, connotative development; the development of cultural industry business advantages, promote the integration of sports elements with the cultural elements; increase the industrial fusion research efforts, pay attention to the training of personnel required for the development of the integration of sports and cultural industries.
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