The empirical study of market share and marketing strategy based on Markov chain model

摘要

The emphasis on this paper is mainly on the empirical study of market share and marketing strategy based on Markov chain model. Firstly, we review basic theory of Markov chain model. Secondly, two examples are cited to analyze the market share and marketing strategy, and MATLAB 7.0 is used to calculate the numerical solution. By scientific and reasonable information of the market share and marketing strategy, we try to help enterprises achieve the objective of the maximum expected profit.