There is not a week that goes by without a member of the media commenting on the way that consumers are consuming video content. Much of this discussion is around the threat to the Pay TV industry, changing viewing habits of consumers, and the increase in choice at different cost points. This threat is defined as coming from several areas: - The rise of Over-the-Top (OTT) video sources and the potential for choice; - Use of the retail set-top box (STB), Smart TV, and other OTT video source and subscription based services; - Cord Shaving from Pay TV and using OTT sources; - Desire for a la carte video of OTT video services, applications and content; - Overall cost of video entertainment and the growing subscriber pushback on video costs; - New non-linear viewing experiences like time shifted content, binge viewing, and follow me video services; - The quality of the video package and relative value for money against other options; - Re-defining Pay TV to include paid for streaming services and 'skinny bundles'.
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