The Impact of the Behavioral Factors on Investment Decision-Making: A Systemic Review on Financial Institutions

摘要

The purpose of the study is to identify the effects of behavioral factors (cognitive biases) on financial decision-making. A systematic review method was implemented and selected 29 research published studies between the years 2010-2020 and were critically reviewed. The main findings of the study indicate that the most common factors appear in papers were overconfi-dence (18), anchoring bias (11), herding effect (10) and loss aversion (9), which has a significant impact on the financial decision making process. Moreover, almost half of the articles were survey-based (questionnaire), quantitative method and the rest of the articles were the qualitative and mixed-methods. The study concluded that the overall impact of behavioral/psychological factors highly influence on financial decision-making. However, the time and search of the key terms in the papers' title were considered as the key limitations, which prevent in-depth investigation of the study. For future research, those most repetitive cognitive bias should be measured during COVID-19 pandemic uncertain situation.