Psycholinguistic Tools for Decoding Suggestive Potential of Verbal Models

摘要

The article deals with the tools for decoding a suggestive potential of verbal models in different languages (Russian, English, German, Bashkir and Tatar). The suggestive potential is defined by the author as a "verbal model strength" that can be decoded and measured. Being correlated with inner form, the potential is realized through the mechanism of association. The author has defined eight tools which promote revealing the suggestive resources of any verbal model. The first tool deals with studying rhythmic activity of the brain while presenting verbal stimuli. The second one relates to the analysis of psychosemantics of color and associative color of models. The third one bases on possible analogies with the models used in quantum physics. The fourth one touches upon the rhythmic organization and rhythmic codes of the models. The fifth tool is oriented on the analysis of language phenomena in the context of different perception modalities. The sixth one focuses on ranking emotional-evaluative features characteristic of verbal model. Suggestive resources of musical discourse are analyzed by means of the seventh tool. The eighth instrument focuses on gender identification in the text. In the frame of the article four of the eight instruments and specially created computer programs are considered in detail.