After decades of development, China's tourism industry has made brilliant achievements, entering the period of mass tourism characterized by independent tourism and self-help tourism. Along with the vigorous development of Chinese tourism industry, the application and strong growth of the Internet technology, the online travel service market is becoming the most vital area which grows very fast. This paper aims to analyze the drawbacks of the existing sales model in tourism industry and a new mode of application in internet plus tourism in the process of tourism industry in the future, based on the main line of tourism industry which is the most vital area in the third industry at the background of internet distinguishing to the traditional tourism pattern characterized by E-Commercialization.
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